Branding, Visual & Content Design
The goal of this campaign is to get more people out enjoying Maryland’s beautiful state parks. We came up with a creative idea: doctors hand out “prescriptions” from the fake prescription pads below, that give patients free, state-subsidized entry to the parks. Posters are also sent to doctors' offices to spread the word.
I designed logos for each featured park, created posters and brochures, and even developed a logo for the whole initiative. This was such a fun project and my first dive into civic design—it was an incredible experience!
I had an incredible time working on the branding and content for this project alongside people from the Maryland Department of Recreation and Parks and the Maryland Department of Health and Mental Hygiene.