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Visual / UX Design

 

Interactive Architecture Proposal

(2021) Visual / Interaction Design

This is one of many large-scale digital experiences I created using Ceros for an architecture firm. This particular project was completed on a tight timeline as a supplementary piece for a proposal. Hord Coplan Macht (HCM), the architecture firm, started utilizing interactive designs like this to address page restrictions in printed proposals. By including a QR code on printed materials, they could link directly to this digital experience, expanding the depth of their proposal content. The company is still using my custom templates today.

The design was optimized for mobile, tablet, and desktop devices. Since it was embedded within HCM’s main website, incorporating a traditional hamburger menu for the mobile version was deemed unnecessary, ensuring a seamless and cohesive user experience.

 

(update Jan 2025) - This was completed in 2021, so I would consider this an archival piece at this point. Looking back on it, there are many things that I would do differently now, like making body text darker, and larger (aka accessible/WCAG), or begging the marketing department to provide higher-resolution photos, but you can’t win them all! I’m still very proud of the work and overall happy with how it turned out.