The client wanted a logo that represented their name. Aegir is the “Lord of the Ocean.” He has a wife and 9 daughters and resides at the bed of the sea. The client wanted different variations of blue-green for the sea and the colors of gems and coral.
Since “Aegir” is the Norse name for the mystic lord of the ocean, I researched Norse art and found a lot of symmetric knots illustrations like to this one.
I masked the image in illustrator to make a tracing reference in quarter-symmetry since I don’t have the freehand abilities of vikings and don’t really understand knots.
I used the Pen Tool for tracing. I added mermaid elements as a reference to the ocean. Mermaids probably do yoga, right?
I copied my illustration pasted three times to create the four sections of my design which I rotated accordingly to recreate the knot.
Connected the sections together and began the layout and coloring process. This is the first draft of the Aegir logo design.